Adding Value to Existing Customers

Adding Value to Existing Customers

  Businesses of all types and sizes, should look at adding value to their existing customers for growth opportunities. The statistical evidence shows acquiring new customers takes 6-10 times more effort and cost than to grow revenues from existing customers. For...
What Are Your Target Markets Post COVID-19?

What Are Your Target Markets Post COVID-19?

What are your target markets post COVID-19? In this blog we are focusing on the Tech sector where it is hyper competitive and the impact of COVID-19 on all business owners will result in many winners and losers. For Tech CEOs contemplating their new business...
COVID-19 WILL IMPACT YOUR BUSINESS

COVID-19 WILL IMPACT YOUR BUSINESS

What business leaders are saying about COVID-19 Impact on Your Business? ServiceNow CEO Bill McDermott said “the world will never go back to the way it was.” Microsoft 365 VP Jared Spataro said “we’re never going to go back to working the way that we did.”  COVID-19...
5 Criteria for choosing a good SME business mentor

5 Criteria for choosing a good SME business mentor

Being a business owner can be a lonely place and using a business mentor can make a major difference. Often you will be solely responsible for the decisions in your business and the consequences.  While some day to day and operational decisions are routine for you and...
Customer Experience is impacted by Company Culture?

Customer Experience is impacted by Company Culture?

We all have heard Customer related concepts such as Customer Service, Customer Awareness, and Customer Sensitivity. These concepts further evolved as businesses increasingly placed Customers at the centre of their business model. This led to relatively new approaches...